Tier-1 EU Sportsbook · Austria
Push + Native CPA model
8,400
FTDs
Q3 2025 · avg CPA €85
Scaled from 350 to 1,800 FTDs per month in 6 weeks after a creative refresh.
// Performance affiliate team
We deliver FTDs in the GEOs you need
4 years in iGaming. 118K+ FTDs in 2025. 11 active GEOs. Commission-based — CPA, RevShare, or hybrid. No platform or tech fees.
0+
FTDs delivered in 2025
0
GEOs active (EU, LATAM, CIS, APAC)
0
Brands worked with
0
Years in iGaming
0+
Media buyers on staff
Services
What we do
Push, native, in-app, UAC — sourced and operated across all four channels. Tracker setup, FTD counting, creative rotation, weekly optimization loops. No dashboard lag, no attribution gaps.
Full-Funnel Media Buying
Traffic acquisition, campaign optimization, and FTD reporting. Infrastructure stood up on day one — metrics land in your dashboard in real time.
GEO Scaling
Launch in new markets or scale existing ones. We know the traffic landscape, payment rails, and regulatory boundaries per GEO.
Campaign Infrastructure
Tracker setup, creative rotation, cohort-level A/B testing, live FTD dashboards. Zero setup overhead on the operator side — everything is already wired.
Performance-Based Deals
CPA, RevShare, hybrid, or fixed-volume guarantees. We align on your model, not ours.
Traffic Source Expertise
Push notifications, in-app advertising, native placements, UAC. Each channel runs a calibrated playbook per GEO — creative sizing, bid models, frequency caps.
Retention & Cohort Analysis
Cohort-level LTV, re-engagement windows, and churn signals per GEO. FTD is the start, not the finish.
Coverage
Where we run traffic
11 active GEOs across Tier-1 and emerging markets. Established relationships, proven volumes, local payment rails.
Europe (Tier-1)
UK, Germany, Sweden, Finland
Push In-app Native
High-volume licensed markets, established payment infrastructure, high-LTV audience base.
Central & Eastern Europe (CEE)
Poland, Romania
Push Native UAC
Growth markets with strong iGaming adoption, emerging payment methods, competitive CPAs.
LATAM
Brazil, Mexico
Push In-app Native
Largest iGaming growth region, diverse payment ecosystems, high player velocity.
CIS
Ukraine, Kazakhstan
Push UAC
Established traffic sources, recovery-phase markets, deep payment processor and GEO-specific operator connections.
APAC
Japan (selective)
Native UAC
High-ARPU market, regulatory constraints, partner network integration.
Traffic Sources
Push Notifications
Direct-to-device messaging. High volume, proven scaling, channel established across all regions.
In-App Advertising
Mobile app placements. Premium inventory, high engagement, particularly strong in LATAM and Tier-1 EU.
Native Advertising
Contextual placements in publisher networks. Sustainable volumes, good compliance fit, growing across all GEOs.
UAC
Google Ads automation. Tech-forward, rapid scaling, best-in-class attribution. Priority in APAC and CEE.
Process
Our workflow
01
Brief & Alignment
We understand your target GEOs, player profile, payout expectations, and deal model. One call; we confirm fit and scope.
02
Campaign Build
Our team sets up tracking, selects traffic sources, and defines your initial audience and creative strategy across your chosen GEOs.
03
Launch & Scale
Live campaigns go out with real-time monitoring. We optimize performance and volume week-over-week.
04
Reporting & Iteration
Weekly or bi-weekly reports: FTD volume, CPA actuals, and GEO-level scaling roadmap. Ongoing optimization based on data.
01
Brief & Alignment
We understand your target GEOs, player profile, payout expectations, and deal model. One call; we confirm fit and scope.
02
Campaign Build
Our team sets up tracking, selects traffic sources, and defines your initial audience and creative strategy across your chosen GEOs.
03
Launch & Scale
Live campaigns go out with real-time monitoring. We optimize performance and volume week-over-week.
04
Reporting & Iteration
Weekly or bi-weekly reports: FTD volume, CPA actuals, and GEO-level scaling roadmap. Ongoing optimization based on data.
Recent Work
Performance, by the numbers.
Three selected highlights from 37 active partnerships — picked for channel, GEO, and deal-model variety. Top 3 brands by volume account for ~60% of annual FTDs; the long tail makes up the remainder. Numbers real; brands anonymised under NDA.
Regional Casino · Brazil
In-app + Push RevShare + bonus tier
12,700
FTDs
Jan–Mar 2025 · avg ROAS 3.2x
Cold-started LATAM in-app vertical; within 3 months reached 38% of the operator’s affiliate mix.
CEE Sportsbook · Poland / Romania
Native + UAC Fixed guarantee + overage
6,100
FTDs
Oct 2024–Feb 2025 · overage paid at €72/FTD
Stabilised a seasonal Q1 dip via UAC pivot; beat guarantee by 24%.
Compliance
How we work with licensed operators
Compliance is a prerequisite, not a line item. Affiliate partners are vetted upstream, PII is handled under GDPR, responsible-gambling messaging is embedded in the creative, and licensing boundaries are respected per GEO. Legal can sign off before the first campaign, not during a dispute.
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Affiliate partner vetting. Every downstream traffic source is KYC-checked and whitelisted. Regular audits for license validity and brand-safety violations.
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GDPR-compliant data pipeline. PII encrypted in transit. Consent logged per jurisdiction. No third-party sharing without operator instruction. Annual audit trail on request.
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Responsible gambling, baked in. Creatives carry national helpline contacts per GEO. Cooling-off flags honoured. Self-excluded players never targeted.
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Per-GEO regulatory boundaries. Licensing tiers respected per market. Unlicensed territories off-limits. Restricted verticals (e.g. certain CEE categories) flagged upfront.
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NDA & transparent reporting. Weekly FTD and CPA-level data in your dashboard. Source identities and creative rotation schedules stay confidential under contract.
The Team
The team behind 100affiliate
20+
Media buyers
4yr
Avg. iGaming experience
2
Hubs · Warsaw · Limassol
Media buyers with iGaming DSP and performance-marketing backgrounds. Dedicated buyer per partnership — direct line to the people running your traffic, no account-manager layer.
37 brands. Tier-1 and Tier-2 operators across EU, CEE, CIS, LATAM, and APAC.
Long-term operator relationships, volume calibrated to each brand's scale.
Client marks stylised and anonymised under NDA — identities protected. 5 shown of 37 active operator relationships.
We gave them 400 FTDs/month on push in Poland as a test. After six weeks they’d scaled it to 3,200. Volume was predictable and the creative was working, so we moved them onto an annual guarantee.
Head of Affiliate Marketing
Regional iGaming casino operator
Met every target across three quarters of fixed-volume guarantees. On compliance — which is where it matters most for us — they passed our last audit without issues.
Head of Affiliate Partnerships
Tier-1 EU sportsbook operator
Get in touch
Let's work together
Running a brand? Let's talk traffic.
Tell us your GEOs, player profile, and volume target. We'll confirm whether we can hit your numbers and which traffic sources move fastest.
Media buyer looking to scale?
Join a team with established traffic partnerships, infrastructure, and deal flow across 11 active GEOs. We support independent operators and growing teams.